Nikon D90 plus hands-on preview

Step Forward with Nikon’s New D90
Finally a mid-class D-SLR with movie function

.Amsterdam, the Netherlands, 27 August 2008 – Nikon Europe today announces another great step forward in its mid-class DX-format D-SLR range: the D90. As the world’s first D-SLR with movie function, this remarkable camera offers truly cinematic results, stunning image quality and innovative high-performance features inherited from Nikon’s new-generation DX-format flagship D300. The D90 will open new doors for photography enthusiasts of any level.

With 12.3 megapixels, the newly-designed DX-format CMOS image sensor and Nikon’s proprietary EXPEED image processing concept, the D90 is a quality-guarantee. Advanced features such as Live View, Scene Recognition, Active D-Lighting, Picture Control and an ISO sensitivity range of 200-3200 (ISO 6400 equivalent on Hi1 and ISO 100 equivalent on Lo1), allows creativity in almost any setting. And to ensure all these features are easy to use, they are packed in an ergonomic body with an intuitive operational layout.

Toru Uematsu, Senior Manager Product Planning at Nikon Europe B.V says: “The D90’s combines imaging technology inherited directly from our D300 and innovative features like Live View, D-Movie, Scene Recognition and Picture Control – once again confirming Nikon’s leadership in cutting edge imaging technology. Add its innovative, high-performance features such as the CMOS image sensor, and the extremely wide ISO sensitivity range, we are convinced that this new camera will appeal to all passionate photographers looking for the next step in creativity.”

Stunning image quality
The D90’s EXPEED technology has been optimised to realise the high-quality, high-speed image processing capability for which Nikon’s professional D-SLRs are renowned. The D90 delivers images with extraordinary detail and expanded enlargement capacity, thanks to its improved DX-format CMOS image sensor and an effective 12.3 megapixels. The ISO sensitivity ranges from 200-3200 (ISO 6400 equivalent on Hi1 and ISO 100 equivalent on Lo1) providing low-noise images that are rich in detail and offer tonal gradation beyond expectation. It also enhances the performance of other powerful features such as Live View and the new Face Detection System. To address the issue of lost detail in high-contrast lighting situations, Active D-Lighting adjusts the contrast between images’ light and dark areas by localising tone control as an image is captured. And for extra creativity, Picture Control allows you to customise the look and mood of your images by choosing from six settings, including new Portrait and Landscape modes.