Here is a full breakdown of the features that have been added to the, new – fully baked – iPhone 4.

Hardware

The iPhone 4 now features an Apple A4 chip, the same that we saw in iPad earlier this year. The processor is much faster than the one on iPhone 3G and 3Gs and has a special technology for effiecient power management. Apart from that, Apple has added a, longwaited, 5 Megapixel camera. The Camera is capable of taking 720p HD videos and edit/share them on the fly. It also has  a LED for flashes which doubles as a lighting bulb in video recording. Apple has also thrown in a front facing camera for video-conferencing. But the thing that will set you off here is that FaceTime, Apple’s new video chatting application won’t work over 3G network, it require you to connect to a Wi-Fi system. What is good though is that you can use front, as well as rear cameras when using FaceTime app. iPhone 4 is the first phone with a built-in three-axis gyroscope. When paired with the accelerometer, it makes iPhone 4 capable of advanced motion sensing such as user acceleration, angular velocity, and rotation rate. Translation: More motion gestures and greater precision for an even better gaming experience.

Design

This is the first thing you will notice when you see a new iPhone 4. The design overhaul is very much noticeable. Apple has added the same glass it uses in the display, to the back of the iPhone body. This not only makes it more eye-catchy, but it is also scratch-resistant – so you don’t have to worry about buying separate covers anymore. The Glass used is 30% more stronger than in the previous iPhone. Apple has also designed the new aluminum chassis for the iPhone 4. The chassis doubles as antennas for the iPhone, making it less noisy and more clear. The new iPhone also supports micro-SIM format. It is 24% thinner overall and feels solid in hand. The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highest-resolution phone screen ever. To achieve this, Apple engineers developed pixels so small — a mere 78 micrometers across — that the human eye can’t distinguish individual pixels. That makes text remarkably sharp and graphics incredibly vivid. IPS technology also provides excellent color and contrast from almost any viewing angle.

Software

The iPhone will come with OS 4. There are a few feature that make it worthwhile. Like long awaited multi0tasking and App grouping. The multi-tasking works on all the apps doesn’t drain out the battery that much either. The smart grouping of folder will just blow you away. If you want to group applications as folders, you just have to drag and drop then into one another and iPhone automatically groups them into a folder based upon the type of the apps. The homescreen now support wallpapers too.

Battery Time

One good thing about the A4 processor is that it is much smaller than its predecessors. Not onl does it allow more room for the battery, but it is much more power efficient. iPhone 4 gives 40% more talk-time than iPhone 3Gs on a single charge.

Talk time: up to 7 hours on 3G; up to 14 hours on 2G

Standby time: up to 300 hours

Internet use: up to 6 hours on 3G; up to 10 hours on Wi-Fi

Video playback: up to 10 hours

Audio playback: up to 40 hours

No word yet if it is going to be done with iPhone 3Gs model too. We will just have to wait and watch. Here is a YouTube video of the firmware running Cydia, a feature only jailbroken iPhones and iPod Touches can achieve.

There’s been a significant shift in the technology industry, beginning in 2007. With the smartphone revolution moving at full force, technology shifted away from the PC-driven model most common in the early 21^st century, and became quite intensely focused on mobile, user-driven, and portable devices.

It’s difficult to pinpoint the exact moment that things changed. Apple’s iPhone certainly made waves in the mobile phone industry, drawing millions of first-time smartphone users into the industry. The prevalence of netbooks gave hundreds of one-time notebook users the ability to become even more portable. Notebooks themselves, once the height of portability, because slimmer, smaller, and less battery dependent.

The entire world of technology, it seemed, was moving towards being more mobile. It’s not surprising then, that mobile broadband has become the next move in the technology world. Smartphones were once a replacement for basic computing – now they’re quickly becoming a replacement for all desktop computing. With the release of Apple’s iPad, the importance of mobile connections has become even more vital.

The question that’s lingering on everyone’s mind then, is all about mobile broadband’s value for users. Is it any good? Is it fast enough? Most importantly, is it a replacement for a home connection, direct line, and desktop PC?

The answer is a resounding ‘maybe.’ Mobile broadband is a replacement for some of home-based broadband connections. While telecommuters and remote workers will be quick to tell you it’s a complete replacement for at-home computing, it hasn’t quite achieved the same level of speed and simplicity.

However, mobile broadband is constantly improving, unlike the relatively stable and stationary home-based connections we’ve grown used to. What was once simple phone coverage turned into GPRS, which quickly turned into EDGE, and then into 3G. Mobile broadband was once limited – poorly designed WAP browsers and sluggish connections – but now refreshingly quick.

It’s not surprising that thousands of home users are giving up their cheap broadband connection in favour of high-speed mobile broadband. Air cards, tethered smartphones, and entirely mobile computing are now becoming refreshingly commonplace, giving home users and businesspeople a previously unparalleled level of connectivity. The ‘beige boxes’ are gone – replaced with mobile phones and slick 3G-enabled netbooks, tablets, and ultra-portable machines.

But can it replace a direct DSL line? Home users have grown accustomed to a certain level of performance, which in most cases, a mobile broadband connection can replicate. The speed levels of a standard cheap broadband line are easily replaceable, often at a similar (or even lower) monthly cost.

For serious internet users, the situation is slightly different. Mobile broadband can be a replacement, but only given the right circumstances. With a range of mid-band services billing themselves as full ‘broadband’ connections, it’s easy to gain the wrong impression. Mobile broadband is high-speed, often to the point where it will replace an existing home connection.

However, it’s a difficult comparison to make en masse. Like with many other technological trade-offs, this one’s best tested in isolation. Compare mobile broadband with a home connection and you could have a new system to work on, or if not, at least some perspective on the value of your current broadband connection.

Image: http://www.flickr.com/photos/amodiovalerioverde/264864230/

Can anyone remember the days when a brick-sized Motorola cost as much as a city car? Mobile phones have certainly reached their ideal price point – quite often, next to nothing – but many consumers are still left with deals that just aren’t in their favour. From network locked handsets to expensive per-month calling plans, the number of tricky mobile phone deals out there is truly staggering.

Believe it or not, there are people that would rather just buy their handset up-front. Despite the popularity and proliferation of long-term calling plans, a growing number of mobile phone customers are looking for something else when they browse through the top 10 mobile phones: flexibility.

The Apple iPhone is a particularly well-known culprit – a mobile phone that’s drawn a laundry list of criticisms due to its closed platform, network locked status, and overwhelming anti-’jailbreak’ culture. Customers browsing for an iPhone that meets their needs – simple overseas use, pay-as-you-go calling plans, and the ability to be unlocked and modified – are often met with a sea of complex plans that make it difficult to know just where to find the phone.

UK customers have, quite rightfully, been let off easy when it comes to locked-down phone networks. United States carriers have been using calling plans and long-term contracts for years, not just as a way to subsidize the cost of high-end handsets, but to make unlocking and phone modification difficult for customers.

That means that the once-simple activity of purchasing an international SIM card has been rendered impossible. The rise in ‘phone control’ has lead to a grey market – importers, used phone dealers, and licensed retailers offering ‘unlocked’ phones without specific region information. What was once the norm has become a special case; a market where ‘flexible’ phone plans are available.

Of course, there are millions of consumers that appreciate the simplicity, value, and long-term convenience of a subsidized handset, long-term contract, and secure calling plan. They’ve opened smartphones up to a new market – before subsidized handsets and plans were the norm, the top 10 mobile phones all required a very significant upfront investment.

And despite the cries of inconvenience and ‘evil’ business from technology circles, the locked-down nature of many modern mobile phones isn’t something that’s plaguing consumers. Long-term plans offer some serious calling value, often priced at just a fraction of their pay-as-you-go counterparts. The common criticisms still hold true – inconvenienced and discouraged developers, and frustrating international service – but the end result is clear: cheaper handsets and better mobile phone deals.

It’s a proposition that’s, in reality, quite difficult to argue with. While a number of consumers appreciate the flexibility and power of unlocked mobile phones, the convenience of a subsidized handset often outweighs it. Travellers, ultra-busy businesspeople, and tech developers may disagree, but the public appears to have voted with their feet, or in this case, their wallets: today’s mobile phone deals are what people need.

Image Credit: http://www.flickr.com/photos/30691679@N07/3252506530/

Elevator advertising is one effective way of reaching consumers. This out-of-home medium is fully customizable to fit any advertising campaign that allows creative “customizing” through attention-grabbing embellishments. Normally presenting large, seemingly clever slogans, and distinctive visuals, ads on elevators could be seen by consumers going in and out of work. Elevator ads make a lot of sense because most of the ad viewers have a steady or strong financial status and so they have the money to purchase your products or services. Here now some example of creative elevator advertisements from various brands.

Superman Movie | Creative Director: Ricardo Chester, Roberto Fernandes

Jelly Tots | Creative Director: Bibi Lotter

Becel | Creative Director: Steven Gilbert

Coca Cola Zero | Creative Director: Roberto Callage, Régis Montagna

McDonalds by Unknown

WeightWatchers | Creative Director: Nirmal Diwadkar

Claro | Creative Director: Fernando Lima

Witness Against Torture | Creative Director: Steven Hyod

Folliderm | Creative Director: Unknown

Ogilvy | Creative Director: WPP

SwissSkyDive | Unknown Source

Consol Energy | Creative Director: Shawn Smith

Kill Bill | The Pirata

Allianz | Creative Director: Einar Gylfason

Ecoblogs Network | Creative Director: Gerri Barner

Achilles | Creative Director: Thirasak Tanapatanakul, Denko Thatchaichawalit

Oreo | Creative Director: Chris Becker

This piece is actually titled, “Honey, can you make something for that big wall”, which is exactly what I did when my wife put me to the challenge. Having already stepped into the wonderful world of paper crafting, I saw this as an opportunity to take it further. This is a 60”x90” piece, consisting of 28 sheets of foam board, 110 strips of poster board, nearly 200 push pins, 2 cans of spray paint, 2 cans of spray glue, 1 can of tacky glue and 4 days of patience.

The USB Mini Panda Speaker measures 45 x 45 x 42 mm and weighs in at just 50g, it has a built in rechargeable battery than can be recharged via USB, and it can be connected to your iPhone, iPod or Mp3 player via a 3.5mm audio jack.

Combining unique design with perfect functionality, this Handy Gadget Holder ha sa pair of hands in the perfect position for holding your cell phone or remote control. If you find some phantom text charges on your next cell phone bill, you will have to keep a closer eye on these very detailed hands. Strange things like that can’t only happen in horror movies.