Garmin Aim to Keep Pace With Release of Vivosmart 3

Garmin are looking to remain in the activity tracker race with their latest creation, the Vivosmart 3, but can they catch Apple and Fitbit?

We all know the fitness tracker market is big business. Apple and Fitbit are currently setting the pace, but Garmin look set to try their hand at joining the front-runners with their brand new band, the Vivosmart 3.

Garmin are relative newcomers to the world of affordable activity trackers. The American-founded company were forced to find an alternative to their top-of-the-range line of sports watches following the rapid rise of cheaper, lighter models from rival manufacturers. It was this need to adapt that led to the birth of the Vivo range in 2014, a product line that was well received by many consumers; however, it has been sometime since the last model was released.

The new Vivosmart 3 has seen Garmin step up its game, as the company looks to compete with the rest of the pack. To do this, they’ve developed a device that focuses more on tracking the user’s everyday health by offering advanced heart rate tracking and the ability to record strength training exercises. The Swiss-headquartered organisation has also stayed true to many of the features of traditional bands by tracking steps, sleep and calories burned, to name but a few.

Available in black and purple, the tracker is waterproof up to 50 metres (but doesn’t track swimming) and offers an impressive battery life that lasts up to five days on a single charge. Furthermore, there is the option for users to calculate their oxygen intake, the first product in the Vivo range to include this feature, not to mention a guide to breathing during intense exercise. However, these upgrades have come at a cost, with Garmin opting to drop the built-in GPS function that is prominent in their other trackers.

With so much competition out there, and a need to keep costs down in order to appeal to the mass market, the Vivosmart 3 has hit the shelves for £130, just slightly cheaper than Fitbit’s Charge 2 (£150) and far less costly that Apple’s iWatch (upwards of £250). It is this valuation that Garmin hope will tempt customers into purchasing their latest device and loosen the Californian duo’s tight grip on the wearable tech industry.

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